Bain briefs and books

  • Breakthrough Design for a Better Customer Experience and Better Economics

    June 13, 2018 | Bain Brief

    Great design goes beyond the digital veneer to coordinate the company's employees, partners, physical channels and economic objectives.

  • Experience Is the New Product; Here's How to Manage It

    June 12, 2018 | Bain Brief

    Most companies take an internally oriented approach to organizing around products, processes and functions such as risk management and marketing. But a few pioneering companies have begun to organize around how customers experience their products and services.

  • Is Pricing Killing Your Profits?

    June 07, 2018 | Bain Brief

    Poor pricing practices are insidious—they damage a company’s economics but can go unnoticed for years. For example, a major industrial goods manufacturer struggled with low profit margins, relative both to competitors and its own historical performance.

  • Is That Customer Worth Your Time?

    June 05, 2018 | Bain Brief

    “I would buy more from you if I saw my sales rep more often.” It’s a common lament from buyers in many business-to-business (B2B) markets. And it stems from the fact that many sales representatives are squeezed for time and thus not as available as they once were.

  • New Bain Certified NPS Benchmarks: Companies Customers Love

    May 11, 2018 | Bain Brief

    Introducing reliable, objective Net Promoter Scores for setting goals and priorities.

  • The Cure for Pharma's Commercial Productivity Woes

    May 09, 2018 | Bain Brief

    To earn greater loyalty and raise productivity, figure out what really matters for doctors.

  • It's About Time: Why Your Marketing May Be Falling Short

    April 04, 2018 | Bain Brief

    As consumers are bombarded by marketing and advertising messages, it's essential that marketers use their data and technology to target and tailor ads effectively. Marketers can work on three things to help set them apart.

  • Are Investors Mispricing US Bank Risks?

    March 21, 2018 | Bain Brief

    The equity market is not making much distinction between weaker and healthier banks.

  • Uncovering the Elements of Value in Commercial Insurance

    March 21, 2018 | Bain Brief

    Mastering the intangibles of a customer’s experience, like being easy to do business with, can help carriers earn greater loyalty.

  • Banking's Amazon Moment

    March 05, 2018 | Bain Brief

    The e-commerce juggernaut may be taking the plunge into banking, but it is not invulnerable. Banks that focus on customers over products, on fast test-and-learn over business cases, can thrive.