Bain briefs and books

  • Winning the Race for Digital Commerce

    March 09, 2017 | Bain Brief

    With much of the growth now coming from online sales, brands need to follow four basic rules to capture their share.

  • Deconstructing the Digital Agenda in Consumer Products

    March 08, 2017 | Bain Brief

    Big consumer goods companies are heeding the digital call, yet progress lags priorities.

  • How Big Brands Can Prepare for US Grocery's Tectonic Shifts

    March 08, 2017 | Bain Brief

    As US consumer trends shift and grocers react, consumer goods companies face massive risks to their growth and profit formulas.

  • Innovation in Consumer Goods: Heroes to the Rescue

    September 09, 2015 | Bain Brief

    Instead of unleashing a flood of new products each year, winning consumer goods companies focus their innovation efforts on their most profitable products—their heroes. They upgrade and update them with different pack sizes or new ingredients, and make changes that serve new needs and occasions.

  • How to Outgrow Your Competitors: Lessons from US Brand Winners

    September 09, 2015 | Bain Brief

    It's harder than ever to grow a brand, but one in five in the US are gaining share in their categories, according to our study of 550 top brands. These brands outperform their rivals by innovating more effectively to improve penetration, spending more wisely on brand memorability and excelling at

  • Winning with Brands

    June 24, 2015 | Bain Brief

    For years consumer goods executives worried about the viability of brands. Retail consolidation and the emergence of private labels posed serious threats. Yet, brands are thriving, enjoying 10-year highs in margins and profit pool share. What can brands do to try to maintain this momentum, despite

  • Repeatable M&A in Consumer Goods

    March 18, 2015 | Bain Brief

    Mergers and acquisitions deliver better results for consumer goods companies than for companies in other industries. Why, then, are so many consumer goods companies settling for occasional deals instead of building a repeatable model for doing lots of them—and doing them right?

  • Pricing for Penetration

    September 10, 2014 | Bain Brief

    There’s mounting evidence that household penetration is the biggest contributor to brand growth in consumer goods. Yet few companies rely on a critical tool—pricing—as a way to boost penetration. Winners have a formula for focusing pricing strategy, pack size, trade execution and capabilities

  • The Biggest Contributor to Brand Growth

    March 19, 2014 | Consumer Products | Bain Brief

    Most brand plans typically call for tapping into a well-segmented group of shoppers, getting them to try the brand, and progressively converting them into avid consumers who buy larger and larger quantities of it over time. But the evidence shows this doesn’t work. The best way to grow brands is to

  • Turn your supply chain into a profitable growth engine

    October 02, 2013 | Consumer Products | Bain Brief

    Fixing outdated or inefficient supply chains can seem like an overwhelming task for many consumer products companies, and easy incremental changes often create more problems than they solve. To escape this vicious cycle, and better meet the high velocity of customer demand, some companies start