Bain briefs and books

  • How Media Companies Can Use M&A to Expand Multiples

    August 14, 2017 | Bain Brief

    While more companies are turning to M&A and reaping benefits, few have been able to expand multiples in the process. We offer three approaches that allow companies to use M&A as an opportunity to make fundamental changes that will help them expand multiples.

  • Six IT Design Rules for Digital Transformation

    July 19, 2017 | Bain Brief

    Companies everywhere have been enticed by the promise of digital transformation. CEOs are once again turning to technology as a force that can give them a competitive edge by ushering in exciting new capabilities, rapid innovation and efficiencies.

  • How Providers Can Succeed in the Internet of Things

    August 29, 2016 | Bain Brief

    Customers trust incumbent providers to help them understand and implement IoT technologies. As vendors form their strategies to compete with start-ups, they should avoid five common pitfalls.

  • Defining the Battlegrounds of the Internet of Things

    April 27, 2016 | Bain Brief

    Executives looking for a foothold can define the landscape in terms of key battlegrounds to help them form their Internet of Things strategy.

  • The Strategic Need to Improve Customer Experience in Enterprise IT

    April 27, 2016 | Bain Brief

    For years, enterprise tech companies thrived in spite of low customer service ratings because their sales depended on a limited set of buyers. That's changing rapidly as cloud computing and subscription sales reshape the relationship between vendor and customer.

  • Generation #Hashtag Ascendant: Think Native Digital First

    October 21, 2015 | Media | Bain Brief

    Our annual survey of media use across global markets found that media consumers who prefer native digital content and services—designed and distributed exclusively through digital (and especially mobile) channels—now make up nearly half the audience in developed and developing countries. A playbook

  • Will the Ad Revolution Be Televised?

    July 08, 2015 | Bain Brief

    Television advertising must accelerate its evolution to keep pace with all-digital competitors.

  • The Rise of Generation #Hashtag

    November 06, 2014 | Bain Brief

    Media companies will need to adapt to create and deliver the native digital content that a growing audience prefers.

  • Why Everyone in Media Needs an Analytics Upgrade

    May 07, 2014 | Bain Brief

    Media companies are awash with data about how their customers watch or listen to programming. Unfortunately, most lack the analytic firepower necessary to turn petabytes of data into strategic insights that yield new and valuable products. To compete with the pure digital players, most will need to