Bain briefs and books

  • Grocery Retailing, Reimagined

    February 14, 2018 | Bain Brief

    As grocers face into the future they should not lose sight of what customers love about them today.

  • How CMOs Can Get—and Keep—Their Marketing Mix Right

    February 07, 2018 | Bain Brief

    All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

  • Insurgency from the Inside

    February 06, 2018 | Bain Brief

    One group of incumbents does have the ability to keep ahead of the upstarts: the companies that have kept a Founder’s Mentality®. They maintain speed and agility, and have avoided becoming bogged down by bureaucratic processes and organizational complexity.

  • Which Customers Are Hurting Your Bottom Line?

    February 01, 2018 | Bain Snap Chart

    It discovered that its two largest customers by revenue were unprofitable, while customers 10 through 20 were among the most profitable. The company responded by raising prices for low-price/low-support accounts and negotiated to make high-price/high-support relationships more efficient.

  • Post-Holiday Recap and Resolutions for 2018

    January 18, 2018 | Bain Brief

    Retail sales this holiday season rose an impressive 5.6%, far above most predictions. Here are six resolutions for how retailers can invest to carry their momentum into 2018 and beyond.

  • To Earn Greater Loyalty, Investment Brokerages Should Think Digital

    January 16, 2018 | Bain Brief

    Refining digital offerings and improving interactions can help ensure that customers will stay with brokerage firms, even if individual advisers move on.

  • The Strategy, Science and Psychology of Holiday Promotions

    December 21, 2017 | Bain Brief

    Holiday sales are exceeding expectations. But how much are promotions helping retailers achieve this high growth?

  • Stop Flying Blind in Sales

    December 13, 2017 | Bain Brief

    A few leading companies are stitching together the right data with customized analytics tools to reach the right buyers with the right offering at the right place and time.

  • Predictive Analytics Can Widen the Aperture for Potential Sales

    December 08, 2017 | Bain Snap Chart

    Using predictive analytics to prioritize areas of revenue, an IT services provider achieved more focused sales targets.

  • Make the Most of Online 'Bulletin Board' Groups for Qualitative Research

    December 08, 2017 | Expert Commentary

    It's important to understand several principles when designing questions and forums is crucial in producing relevant, impartial and accurate data.