Bain briefs and books

  • Barriers and Pathways to Sustainable Growth: Harnessing the Power of the Founder's Mentality

    July 20, 2016 | Bain report

    Most executives will say that internal obstacles, not external ones, keep their companies from growing profitably. Yet some companies have been able to anticipate and address these challenges.

  • Understanding Sample Sizes for Multivariate In-Market Tests

    July 15, 2016 | Expert Commentary

    Both A/B and multivariate in-market tests can provide remarkable insights on effective marketing strategy. But to conduct an in-market test, marketers must first consider the basic issue of sample size.

  • A/B and Multivariate In-Market Testing: What’s the Difference?

    July 14, 2016 | Expert Commentary

    Marketers can learn a great deal about which messages, promotions or ads are effective through in-market testing. But which test is right for your campaign?

  • Retail Banks: Manage for Glory or Cash?

    July 14, 2016 | Bain Brief

    Many retail banks have traditionally kept their options open with an "all of the above" approach to preparing for the future. But it's time to make tough strategic choices about how to meet the challenge of insurgent competitors and capture new profit pools.

  • The Psychometrics of Customer Feedback

    July 13, 2016 | Expert Commentary

    Survey structure can trigger undesirable psychological phenomena, but asking the right questions first can limit these risks.

  • How Big Data Analytics Is Breaking through Organizational Walls

    July 12, 2016 | Expert Commentary

    Most of the buzz around advanced analytics centers on collecting more data in less time. With more data than ever before, companies need to think about where and how big data can directly serve the business.

  • Modern Retail Supply Chains: Backbone for Omnichannel

    June 29, 2016 | Bain Brief

    With Amazon setting the pace for customer service, all retailers need to radically rethink supply chains to keep up.

  • How Leaders Inspire: Cracking the Code

    June 10, 2016 | Organization | Bain Brief

    Companies spend billions of dollars on leadership training to reinforce and enhance the soft skills that inspire, motivate and create engagement. But most have found that it is deceptively hard to identify the qualities of a great leader.

  • Fast and Faster: Why a Two-Speed IT Model Is Off Track

    June 08, 2016 | Bain Brief

    Technology functions need to become quicker and more nimble, but splitting the organization in two misses opportunities and creates new problems.

  • The Chief Energy Creator

    June 07, 2016 | Full Potential Transformation | Bain Brief

    Too often, transformation efforts stall before they can gain any traction. One common source of failure is the absence of a proactive and empowered CHRO.