Publications

  • Davos 2018: The Elements of Value

    January 23, 2018 | Bain video

    Bain Partner Eric Almquist explains how the World Economic Forum's annual meeting provides benefits to its constituents on an individual level, while also contributing to a broader social impact.

  • Brian Dennehy: Customer Lifetime Value

    December 19, 2017 | Bain video

    Bain's Brian Dennehy outlines how a marketer can turn a hypothesis into action.

  • Mark Brinda: Offering Management

    November 30, 2017 | Bain video

    Product managers at many incumbent tech firms typically focus on just one product line. Leading-edge companies, by contrast, take a more customer-centric approach, known as offering management.

  • Why Consumers Trust Amazon Almost As Much As Banks

    November 30, 2017 | Forbes.com

    If banks don’t reorient their approach, they could watch technology firms poach their business.

  • Bad Profits, Unhappy Customers

    November 21, 2017 | LinkedIn

    Bad profits choke a company’s growth by creating detractors whose dissatisfaction blackens its reputation.

  • Gerard du Toit: Customer Episodes and Bank Loyalty

    November 20, 2017 | Bain video

    Bain Partner Gerard du Toit discusses how leading banks are breaking down organizational silos to create cross-functional teams that are dedicated to delivering the best possible customer episodes.

  • Maureen Burns: How Big Tech Could Upend Banking

    November 20, 2017 | Bain video

    Bain Partner Maureen Burns discusses how banks can remain competitive by boosting customer satisfaction and loyalty through digital channels.

  • Five Ways the Best Companies Close the Strategy-Execution Gap

    November 20, 2017 | HBR.org

    Companies can close the strategy-to-performance gap with an agile, test-and-learn approach.

  • Tom Springer: The Future of Feedback

    November 17, 2017 | Bain video

    Bain Partner Tom Springer shares how companies can use descriptive, predictive and prescriptive analytics to understand implicit and explicit customer feedback, and act on it in real time.

  • How to Make Your Drug Launch A Success

    October 23, 2017 | IN VIVO

    The pain is becoming all too common for many pharmaceutical executives. After a decade or more of investment in drug development and clinical trials, a company launches a promising new product only to see sales fall far short of expectations.