Publications

  • Why the customer remains king

    July 12, 2013 | China Daily | Media mention

    Rob Markey, a partner with Bain & Company, believes breeding customer loyalty is the best way to create a market-leading business and he has defined a methodology for doing so, which he calls the net promoter system.

  • Of note: Where the action is

    October 10, 2011 | Consumer Products | Bain newsletters

    Is your global company organized to take full advantage of the rapid changes in emerging markets?

  • Deepak Sharma, Chairman, Citi Private Bank

    April 25, 2011 | Financial Services | Bain video

    Big Data and advanced analytics have begun to yield big payoffs for a few insurance companies.

  • Sales and channel effectiveness: How leaders get the most out of their salesforce

    March 31, 2011 | Customer Strategy & Marketing | Bain video

    For companies focused on growth, one of the biggest opportunities is making sales more productive. But running a company's sales engine at peak performance takes more than a tune-up. And no selling organization can afford the luxury of taking the engine apart for an extended overhaul.

  • The battle for China's good-enough market

    August 31, 2007 | Strategy | Harvard Business Review

    Between now and 2030, China will account for one-third of the world's GDP growth. Yet many multinationals are losing share in this critical market. To defend your China position and prevent local competitors from becoming global threats, consider entering China's "good-enough" space. By managing