• The B2C Elements of Value

    March 08, 2018 | Bain infographic

    What do consumers value? Knowing the answer can help companies improve performance—and even unlock new markets.

  • How to Build Better Customer Episodes

    May 25, 2017 | Bain infographic

    Companies can successfully manage these important interactions with four easy steps.

  • Explore the B2C Elements of Value

    October 12, 2016 | Bain interactive

    What do consumers value? Bain research has identified 30 Elements of Value in four categories.

  • The Elements of Value

    August 09, 2016 | Harvard Business Review

    Understanding the 30 elements of value can help managers creatively add value to their brands, products and services and thereby gain an edge with consumers.

  • How Banks Can Defend Their Weakened Franchise in Small Business Lending

    April 02, 2016 |

    Small and midsize enterprises remain a big business for many banks, one that can return to sustained profitability with deliberate, fundamental choices about where to play and how to win.

  • Executive Conversations: Sol Trujillo

    December 01, 2015 | Bain video

    The former CEO of Telstra, Orange SA and US West Communications talks about how to drive a successful transformation.

  • John Senior: Boosting Your Digital Marketing Effectiveness with Experimental Design

    November 18, 2015 | Customer Strategy & Marketing | Bain video

    Key questions to ask when you're looking to improve your digital marketing performance.

  • Thriving in the midst of uncertainty

    September 05, 2015 | The Business Times (Singapore)

    Companies that use a traditional strategy process to cope with uncertainty may find themselves playing catch-up with more nimble rivals.

  • Keeping Trim

    September 01, 2015 | Best's Review

    A lean approach that centers on improving the customer experience and shifting employee behavior around that experience will not only raise productivity but also advance the cause of earning customer loyalty. And when the front line becomes truly engaged, lean will stick.

  • Executive Conversations: Telstra's David Thodey

    August 12, 2015 | Bain video

    Former Telstra CEO David Thodey talks with Bain's Rob Markey about how a focus on advocacy pushed the organization to operate differently.