Publications

  • How to win in emerging markets

    April 06, 2008 | Consumer Products | Sloan Management Review

    Emerging markets in Asia, Latin America and Eastern Europe are delivering some of the strongest revenue and profit growth for global makers of fast-moving consumer goods, despite concerns that lower prices might translate into lower profits.

  • The China Thing

    December 31, 2002 | Strategy | Benelux newsletter

    China's WTO entry makes it possible for overseas companies to invest in more areas, produce and market according to their own strategies. What many don't realise is that the Chinese market is fiercely competitive. So how does one make it big in China?