Publications

  • How to outgrow your competitors: Lessons from US brand winners

    September 09, 2015 | Bain Brief

    It's harder than ever to grow a brand, but one in five in the US are gaining share in their categories, according to our study of 550 top brands. These brands outperform their rivals by innovating more effectively to improve penetration, spending more wisely on brand memorability and excelling at

  • Keeping trim

    September 01, 2015 | Best's Review

    A lean approach that centers on improving the customer experience and shifting employee behavior around that experience will not only raise productivity but also advance the cause of earning customer loyalty. And when the front line becomes truly engaged, lean will stick.

  • Heavy lifting: getting comfortable with healthcare heavy investments

    August 26, 2015 | Healthcare | Private Healthcare Investor | Media mention

    , a partner in Bain & Company's global Healthcare and Private Equity practices, discusses how private equity investors can get comfortable with healthcare-heavy businesses and the risk inherently attached to them.

  • A Strategy for Thriving in Uncertainty

    August 12, 2015 | Bain Brief

    At a time when most global markets are characterized by heavy uncertainty, traditional approaches to strategy—analyzing trends, making forecasts and committing to the "best" course of action—are often too rigid. The most effective teams balance commitment with flexibility, by isolating the

  • Go big and get smart: Boosting your digital marketing effectiveness

    August 12, 2015 | Bain Brief

    Using experimental design, marketers can launch digital campaigns faster and, based on what they learn from customer responses, adjust elements such as formats, messages and offers. This allows companies to improve their response rates and sales among target customer segments.

  • Transforming a company by learning to love customers

    August 12, 2015 | Bain Brief

    Telstra set out a few years ago to earn the advocacy of its customers, even those who had been vocal critics. The Australian telco used the Net Promoter SystemSM to guide a customer-centered transformation that resulted in a better experience for customers and outstanding returns for shareholders.

  • Firms are wary of investing in Greece

    August 10, 2015 | Private Equity | Private Equity News | Media mention

    At first glance, Greece seems to be the perfect destination for private equity, as the depressed value of assets should presumably present an alluring opportunity for bargain hunters. But many sponsors aren't biting, at least for now.

  • How brands can continue to thrive

    August 08, 2015 | The Business Times (Singapore)

    Winning over consumers: The best companies will fuel topline growth with proven approaches such as strategic pricing and more

  • How unhappy is your doctor?

    August 06, 2015 | LinkedIn

    If US healthcare organizations are striving to run more like any other business, they need to do what my colleagues and I have consistently counseled other businesses to do: Focus on creating engaged, enthusiastic, loyal doctors.

  • Greece may be open for business, but private equity firms are wary

    August 05, 2015 | Private Equity | The Wall Street Journal | Media mention

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