Publications

  • History's biggest mistakes: Why you're not doomed to repeat them

    October 08, 2013 | Organization | Forbes.com

    A company has to make good choices time after time. It has to do so speedily—faster than competitors—and it has to ensure that decisions get translated into action. No wonder there are as many missteps in this sphere as there are in dubious moments in history. After all, great decision processes

  • Your best employees work for love, not money

    October 07, 2013 | Customer Loyalty | Bain Brief

    Although employee engagement is part of what makes a company's Net Promoter System successful, tying customer feedback into incentive pay can encourage the wrong behaviors in employees.

  • Cracking the code of innovation

    October 06, 2013 | Strategy | Business Standard

    Successful innovators combine creativity and imagination with business and analysis at every phase of product development.

  • Of note: Taking the long-term view

    October 02, 2013 | Consumer Products | Bain newsletters

    To succeed long-term, many companies are realizing that they need to invest in new capabilities rather than merely cut costs. Supply chains and digital technology offer great opportunities for innovation for consumer goods companies that take a holistic view of their businesses.

  • Turn your supply chain into a profitable growth engine

    October 02, 2013 | Consumer Products | Bain Brief

    Fixing outdated or inefficient supply chains can seem like an overwhelming task for many consumer products companies, and easy incremental changes often create more problems than they solve. To escape this vicious cycle, and better meet the high velocity of customer demand, some companies start

  • The digital disconnect in consumer products

    October 02, 2013 | Consumer Products | Bain Brief

    The digitally-entitled consumer—who expects to shop anywhere, anytime, from any device—has overturned decades-old business practices in books, fashion and travel. Grocery is next. While e-commerce sales of grocery products are small today, the influence of the smart phone toting consumer is growing

  • Why no one wants to take your survey

    September 30, 2013 | Customer Loyalty | LinkedIn

    When we developed the Net Promoter Score, we knew it would only work if we made the process simple, easy and fast. We settled on one initial question—How likely would you be to recommend us to a friend?—that takes seconds to answer and one vital follow-up question: Why? The combination results in

  • Opportunities in integrated care for pharma and medtech

    September 25, 2013 | Healthcare | Bain Brief

    Everyone may be talking about integrated care, but what does it really mean for the business models of pharma and medtech? Several key questions merit consideration. Are there unmet needs in care integration for the disease states where you play? Do you have distinctive assets and competencies to

  • Act now! Triple your direct marketing effectiveness

    September 11, 2013 | Customer Strategy & Marketing | Bain industry brief

    Most direct marketing is plagued by low response rates and poor ROI, largely because traditional A/B approaches have severe limitations. Fortunately, there’s a more powerful technique called experimental design, which allows marketers to exponentially increase the variables tested in a single

  • Challenges & growth: Strategy in an era of continuous uncertainty

    September 03, 2013 | Strategy | The Economic Times

    After six years in economic doldrums —and despite the US market's rally —many business leaders across the globe still seem paralysed when it comes to growth strategies.