Publications

  • Understanding Sample Sizes for Multivariate In-Market Tests

    July 15, 2016 | Expert Commentary

    Both A/B and multivariate in-market tests can provide remarkable insights on effective marketing strategy. But to conduct an in-market test, marketers must first consider the basic issue of sample size.

  • A/B and Multivariate In-Market Testing: What’s the Difference?

    July 14, 2016 | Expert Commentary

    Marketers can learn a great deal about which messages, promotions or ads are effective through in-market testing. But which test is right for your campaign?

  • Retail Banks: Manage for Glory or Cash?

    July 14, 2016 | Bain Brief

    Many retail banks have traditionally kept their options open with an "all of the above" approach to preparing for the future. But it's time to make tough strategic choices about how to meet the challenge of insurgent competitors and capture new profit pools.

  • Modern Retail Supply Chains: Backbone for Omnichannel

    June 29, 2016 | Bain Brief

    With Amazon setting the pace for customer service, all retailers need to radically rethink supply chains to keep up.

  • A Digital Prescription for the Pharma Industry

    June 09, 2016 | Pharma Executive

    The profound shift to electronic medical records and treatment protocols has pharmaceutical companies pouring money into digital tools and initiatives to keep up. But a significant portion of these investments are wasted.

  • The Founder's Mentality: How to Overcome the Predictable Crises of Growth

    June 09, 2016 | Harvard Business Review Press

    Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment—find an attractive market, formulate the right strategy, win new customers.

  • The 3 Things That Keep Companies Growing

    June 08, 2016 | Harvard Business Review

    Most companies that achieve sustainable growth share a common set of motivating attitudes and behaviors that can usually be traced back to a bold, ambitious founder. Read an excerpt from the upcoming book, The Founder's Mentality.

  • Fast and Faster: Why a Two-Speed IT Model Is Off Track

    June 08, 2016 | Bain Brief

    Technology functions need to become quicker and more nimble, but splitting the organization in two misses opportunities and creates new problems.

  • The Founder's Mentality: How to Overcome the Predictable Crises of Growth - Bain Seoul

    June 07, 2016 | Harvard Business Review Press

    Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment—find an attractive market, formulate the right strategy, win new customers.

  • The Founder's Mentality: How to Overcome the Predictable Crises of Growth

    June 07, 2016 | Harvard Business Review Press

    Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment—find an attractive market, formulate the right strategy, win new customers.