Publications

  • Software makers can turn cloud disruption into transformation

    November 17, 2013 | Technology | AMEinfo.com

    How should software leaders interpret the changes in their business landscape and what should they do to make sure that they’re not left behind by the software as a service (SaaS) wave?

  • Merry mobile shopping: I want it, I want it now, and I’m not afraid to use this mobile device!

    November 15, 2013 | Retail | Bain Brief

    Fifty million more mobile devices wi­­­ll be in the hands of shoppers this holiday season, and those tablet- and smartphone-toting customers will be browsing, comparing, sharing and buying on the go in record numbers. Retailers too will take advantage of the power of mobile to attract customers and

  • Your A/B testing isn't working nearly as well as you think

    November 08, 2013 | Customer Strategy & Marketing | WIRED

    A/B testing has severe limitations for marketers who are trying to test campaigns. However, recent advances in statistical methods and analytics have yielded a far more powerful and sophisticated technique through experimental design.

  • How to make customer loyalty pay off

    November 07, 2013 | Customer Strategy & Marketing, Financial Services | American Banker

    Most US banks made progress in earning loyalty during 2013, as indicated by their rising Net Promoter Scores. But Bain's online survey of 77,000 consumers in the US shows banks are far from exploiting the full potential of loyalty to improve the economics of their business.

  • Bain expects fourth consecutive year of omnichannel growth

    October 22, 2013 | Retail | Bain Brief

    Bain is forecasting omnichannel sales growth of 4% this holiday season, in line with last year. Our forecast encompasses both in-store and e-commerce sales for GAFO categories.1 We predict in-store GAFO sales growth of 2.

  • History's biggest mistakes: Why you're not doomed to repeat them

    October 08, 2013 | Organization | Forbes.com

    A company has to make good choices time after time. It has to do so speedily—faster than competitors—and it has to ensure that decisions get translated into action. No wonder there are as many missteps in this sphere as there are in dubious moments in history. After all, great decision processes

  • Your best employees work for love, not money

    October 07, 2013 | Customer Loyalty | Bain Brief

    Although employee engagement is part of what makes a company's Net Promoter System successful, tying customer feedback into incentive pay can encourage the wrong behaviors in employees.

  • Cracking the code of innovation

    October 06, 2013 | Strategy | Business Standard

    Successful innovators combine creativity and imagination with business and analysis at every phase of product development.

  • Of note: Taking the long-term view

    October 02, 2013 | Consumer Products | Bain newsletters

    To succeed long-term, many companies are realizing that they need to invest in new capabilities rather than merely cut costs. Supply chains and digital technology offer great opportunities for innovation for consumer goods companies that take a holistic view of their businesses.

  • Turn your supply chain into a profitable growth engine

    October 02, 2013 | Consumer Products | Bain Brief

    Fixing outdated or inefficient supply chains can seem like an overwhelming task for many consumer products companies, and easy incremental changes often create more problems than they solve. To escape this vicious cycle, and better meet the high velocity of customer demand, some companies start