Publications

  • How Agile Can Bring Innovation to Customers Faster

    August 03, 2016 | Forbes.com

    When you think of John Deere, you probably picture old-school machines tilling soil in the heartland or mowing a suburban lawn. But you might be surprised to learn that this 179-year-old, Illinois-based manufacturer is using new millennium tactics honed in Silicon Valley to speed innovation.

  • The Math, The Magic And The Customer, With Bain

    August 01, 2016 | Customer Strategy & Marketing | Forbes.com | Media mention

    A study from Bain & Company, "The Math, the Magic and the Customer," found that inundated with troves of analytical data, today's marketers often mistake the "algorithm" for the "person." Laura Beaudin, a partner in Bain's Customer Strategy & Marketing and Digital practices, offers a fresh approach

  • The Science of Centeredness

    July 26, 2016 | Bain Brief

    By achieving centeredness in the workplace, you can produce more thoughtful, strategic and authentic responses to everyday stresses.

  • Time to Shift Programmatic into High Gear

    July 21, 2016 | CMO.com

    Marketers and media executives love to talk “programmatic.” But few realize the big benefits of turning advertising into a strategic tool.

  • The Psychometrics of Customer Feedback

    July 13, 2016 | Expert Commentary

    Survey structure can trigger undesirable psychological phenomena, but asking the right questions first can limit these risks.

  • How Big Data Analytics Is Breaking through Organizational Walls

    July 12, 2016 | Expert Commentary

    Most of the buzz around advanced analytics centers on collecting more data in less time. With more data than ever before, companies need to think about where and how big data can directly serve the business.

  • In Conversation: Matt Abbott

    June 22, 2016 | Utilities & Alternative Energy | Green Building & Design | Media mention

    Matt Abbott has taken a deep dive into the guts of the modern day energy industry and come back with a few kernels of wisdom about what makes it tick—and what will make it both environmentally friendly and profitable in the future. In his work with utilities and other energy related service

  • How Leaders Inspire: Cracking the Code

    June 10, 2016 | Organization | Bain Brief

    Companies spend billions of dollars on leadership training to reinforce and enhance the soft skills that inspire, motivate and create engagement. But most have found that it is deceptively hard to identify the qualities of a great leader.

  • The Chief Energy Creator

    June 07, 2016 | Full Potential Transformation | Bain Brief

    Too often, transformation efforts stall before they can gain any traction. One common source of failure is the absence of a proactive and empowered CHRO.

  • Big data analysis to transform insurance industry

    May 16, 2016 | Digital, Financial Services | Financial Times | Media mention

    Big data analysis has revolutionized many areas of modern life, but the property insurance market has been slow to adapt. That looks set to change. "The insurance industry has been a little of a hold out," says Lori Sherer, the leader of Bain & Company's Advanced Analytics practice, but "is now on