Publications

  • The Cure for AI Fever

    June 08, 2018 | Bain Brief

    The companies that most successfully use artificial intelligence know that a simple tool is not the fix; they trust the AI process.

  • In Medtech, Put Customers Before Products

    April 10, 2018 | Bain infographic

    As medical device purchasing becomes more centralized, leading medtech manufacturers are focusing on key account management.

  • The B2B Elements of Value

    March 08, 2018 | Bain infographic

    What matters to business customers? Subjective, even emotional concerns often play a surprisingly large role.

  • "Alexa, Move My Bank Account to Amazon"

    March 05, 2018 | Bain infographic

    Amazon is looking to partner with a bank to offer a mobile-friendly account targeted to young adults in the US. How can traditional banks respond?

  • Banking's Amazon Moment

    March 05, 2018 | Bain Brief

    The e-commerce juggernaut may be taking the plunge into banking, but it is not invulnerable. Banks that focus on customers over products, on fast test-and-learn over business cases, can thrive.

  • The B2B Elements of Value

    February 20, 2018 | Harvard Business Review

    The B2B elements of value allow managers to identify what matters most to each set of important stakeholders and how the company can stand out from the competitive pack.

  • How CMOs Can Get—and Keep—Their Marketing Mix Right

    February 07, 2018 | Bain Brief

    All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

  • Insurgency from the Inside

    February 06, 2018 | Bain Brief

    One group of incumbents does have the ability to keep ahead of the upstarts: the companies that have kept a Founder’s Mentality®. They maintain speed and agility, and have avoided becoming bogged down by bureaucratic processes and organizational complexity.

  • Davos 2018: Economic Optimism

    January 25, 2018 | Bain video

    Bain's Manny Maceda discusses the overall positive sentiments about the global economy by attendees at this year's annual meeting of the World Economic Forum.

  • Davos 2018: Transforming the Digital Enterprise

    January 25, 2018 | Bain video

    Bain's Manny Maceda discusses the insights gleaned from a panel he hosted on digital transformations.