Publications

  • The B2B Elements of Value

    February 20, 2018 | Harvard Business Review

    The B2B elements of value allow managers to identify what matters most to each set of important stakeholders and how the company can stand out from the competitive pack.

  • How CMOs Can Get—and Keep—Their Marketing Mix Right

    February 07, 2018 | Bain Brief

    All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

  • Insurgency from the Inside

    February 06, 2018 | Bain Brief

    One group of incumbents does have the ability to keep ahead of the upstarts: the companies that have kept a Founder’s Mentality®. They maintain speed and agility, and have avoided becoming bogged down by bureaucratic processes and organizational complexity.

  • Davos 2018: Economic Optimism

    January 25, 2018 | Bain video

    Bain's Manny Maceda discusses the overall positive sentiments about the global economy by attendees at this year's annual meeting of the World Economic Forum.

  • Davos 2018: Transforming the Digital Enterprise

    January 25, 2018 | Bain video

    Bain's Manny Maceda discusses the insights gleaned from a panel he hosted on digital transformations.

  • Post-Holiday Recap and Resolutions for 2018

    January 18, 2018 | Bain Brief

    Retail sales this holiday season rose an impressive 5.6%, far above most predictions. Here are six resolutions for how retailers can invest to carry their momentum into 2018 and beyond.

  • Holiday Shopping Behavior Quiz

    December 21, 2017 | Bain infographic

    Do your special holiday offers capitalize on the science and psychology behind consumer behaviors? Take the quiz to find out.

  • The Strategy, Science and Psychology of Holiday Promotions

    December 21, 2017 | Bain Brief

    Holiday sales are exceeding expectations. But how much are promotions helping retailers achieve this high growth?

  • Countdown to Christmas: Tech the Halls

    November 30, 2017 | Bain Brief

    We recap the Thanksgiving weekend’s sales results and examine how retailers are reshaping the customer experience with new technologies.

  • In Chemicals, Great Strategy Beats Great Markets

    November 29, 2017 | Bain Brief

    Investing to outperform in core markets proves more rewarding than chasing after exciting new ones.