Publications

  • How Advanced Analytics Is Changing B2B Selling

    May 10, 2018 | HBR.org

    B2B companies can avoid the commodity trap through machine learning and advanced analytics.

  • The Cure for Pharma's Commercial Productivity Woes

    May 09, 2018 | Bain Brief

    To earn greater loyalty and raise productivity, figure out what really matters for doctors.

  • In Medtech, Put Customers Before Products

    April 10, 2018 | Bain infographic

    As medical device purchasing becomes more centralized, leading medtech manufacturers are focusing on key account management.

  • The B2B Elements of Value

    March 08, 2018 | Bain infographic

    What matters to business customers? Subjective, even emotional concerns often play a surprisingly large role.

  • "Alexa, Move My Bank Account to Amazon"

    March 05, 2018 | Bain infographic

    Amazon is looking to partner with a bank to offer a mobile-friendly account targeted to young adults in the US. How can traditional banks respond?

  • Banking's Amazon Moment

    March 05, 2018 | Bain Brief

    The e-commerce juggernaut may be taking the plunge into banking, but it is not invulnerable. Banks that focus on customers over products, on fast test-and-learn over business cases, can thrive.

  • The B2B Elements of Value

    February 20, 2018 | Harvard Business Review

    The B2B elements of value allow managers to identify what matters most to each set of important stakeholders and how the company can stand out from the competitive pack.

  • Davos 2018: Economic Optimism

    January 25, 2018 | Bain video

    Bain's Manny Maceda discusses the overall positive sentiments about the global economy by attendees at this year's annual meeting of the World Economic Forum.

  • Davos 2018: Transforming the Digital Enterprise

    January 25, 2018 | Bain video

    Bain's Manny Maceda discusses the insights gleaned from a panel he hosted on digital transformations.

  • In Chemicals, Great Strategy Beats Great Markets

    November 29, 2017 | Bain Brief

    Investing to outperform in core markets proves more rewarding than chasing after exciting new ones.