Publications

  • Defining the Battlegrounds of the Internet of Things

    April 27, 2016 | Bain Brief

    Executives looking for a foothold can define the landscape in terms of key battlegrounds to help them form their Internet of Things strategy.

  • The Strategic Need to Improve Customer Experience in Enterprise IT

    April 27, 2016 | Bain Brief

    For years, enterprise tech companies thrived in spite of low customer service ratings because their sales depended on a limited set of buyers. That's changing rapidly as cloud computing and subscription sales reshape the relationship between vendor and customer.

  • Agile Innovation

    April 20, 2016 | Bain Brief

    Agile methods have boosted success rates of new product development in software. Now they are poised to improve innovation in nearly every function of every business.

  • The Math, the Magic and the Customer

    April 13, 2016 | Bain Brief

    Data-savvy digital marketers must still maintain an emotional connection with the people who do the buying.

  • Secrets of Marketing Leaders

    April 13, 2016 | Bain infographic

    How leading marketers combine math and magic to stay connected to their customers.

  • Hackathons Aren’t Just for Coders

    April 01, 2016 | HBR.org

    Companies far outside the tech world are using these intense brainstorming and development sessions to stir up new ideas on everything from culture change to supply chain management.

  • A Model for Stronger Schools

    March 29, 2016 | Bain infographic

    Schools are adding more leaders to help ease the burden on principals, but is it enough? Here are five principles of successful distributed leadership programs.

  • Loyalty Insights: Assessing Your Net Promoter System®

    March 17, 2016 | Customer Strategy & Marketing | Bain Brief

    Thousands of companies have adopted the Net Promoter System over the past 10 years. But building a customer-centric company through Net Promoter is a complex and arduous journey. A rigorous assessment can help companies at any stage of that effort determine where they are following best practices

  • Solving for the Dark Side of Metcalfe's Law

    March 16, 2016 | Telecommunications | Bain Brief

    Realizing the full potential of the modern, connected enterprise requires both good “analog management” and better digital tools to remain focused on the priorities and culture that make an organization successful.

  • Is Technology Really Helping Us Get More Done?

    February 25, 2016 | Technology | HBR.org

    Twenty years ago, new office technologies like email and teleconferencing contributed to a dramatic boost in productivity.