Press and news

  • The Ultimate Question 2.0 - Bain São Paulo

    December 03, 2011 | Customer Strategy & Marketing | Folha de S. Paulo | Media mention

    The book centers around a simple question: “Would you recommend us to a friend?” The author shows how a company can transform clients into partners that promote the company’s image and bring new clients. The Ultimate Question 2.

  • Of note: Where the action is

    October 10, 2011 | Consumer Products | Bain newsletters

    Is your global company organized to take full advantage of the rapid changes in emerging markets?

  • Receita para cortar custos

    March 13, 2002 | Customer Strategy & Marketing | Valor Economico

    Com a atual desaceleração econômica muitas empresas estão apertando os cintos. Mas um número excessivo de empresas está perdendo sua maior oportunidade de reduzir custos: construir relacionamentos fiéis com clientes e outros colaboradores.