Luciana Batista photo

Luciana Batista

Partner, São Paulo

Luciana Batista is a partner in Bain & Company's São Paulo office. She is an expert in Bain's Retail practice.

She joined Bain in 2007 and has over a decade of experience in management consulting.

At Bain, Luciana works with the top management of large national and multinational groups in numerous industries, including consumer goods, textiles, apparel, cosmetics, and consumer electronics retail, department stores, private equity, banking and financial services, throughout Brazil and the United States.

Luciana has expertise in the development and launch of new products, commercial strategy, marketing initiatives, and business intelligence. At Bain, she leads projects on corporate and business unit strategy, go-to-market strategy definition, sales force and channel effectiveness, customer segmentation and loyalty, product and category management, brand strategy, performance improvement , organizational redesign and strategic due diligence.

Luciana has a degree in Business Administration from the Universidade de São Paulo (Brazil), with an extension in International Business from the European School of Economics (Italy). She holds an MBA from the INSEAD (France/Singapore).

She is fluent in Portuguese, English and Spanish, and proficient in Italian.