Understanding your A-list customers

Every company wants A-list customers. Not only are they are highly valuable from an intuitive sense, but also they are approximately six to eight times more valuable than average customers. This value may seem surprisingly high, but if you delve further, you will quickly realize the true value of the A-list customer. The first reason for this high value is repeat purchasing with low promotional costs. New customers cost a lot more and many may be loyal to your competitors, so winning them from existing products or services of a competitor can have high costs – called acquisition cost. These acquisition costs can amount to 30%-50% more.

(Full article only available in Korean)