Companies Should Focus on 'Mind Share,' Not 'Market Share'

There are two formulas you can use to redefine your core with an ‘out-of-the-box’ approach. First, customers should be at the center of everything. Companies should aim for customers' mind share, rather than market share. Second, you need to leverage your hidden assets. Hidden assets, which are a company's capabilities that are under-evaluated but deliver high value in the long run, hold the key to the company’s future.

(Full article only available in Korean)