Managing promoters

It is increasingly difficult to acquire new customers as consumers are bombarded with information. The easier access to information has decreased attention spans and increased expectations for quality products and services, leading to higher costs of customer acquisition than ever. In addition, while all profits are good according to financial statements, companies often generate bad profits at the expense of a customer's long term trust.

Loyal customer strategy is the bread and butter of sustainability in modern management. Without a strong loyal customer base, you will not be able to earn a solid revenue base that builds your company's foundation.

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