Mobile commerce

Most recent issues reshaping the paradigm of the retail industry, such as IoT, FinTech and O2O, involve mobile devices. Mobile commerce and marketing are the hottest topics not only in Korea but also across the global market, yet there is little serious discussion on their implications and future direction. Jihye Song, a partner with Bain & Company, shares her insights on the changes that mobile will bring to the retail industry, how companies should be prepared and how to construct a win-win mobile ecosystem for all.

(Full article only available in Korean)