Publications

We develop insights that work for our clients. Our approach and recommendations are highly customized and lead to practical actions. Read some of our experts’ perspectives on important issues—for our clients and their industries.

Corrie Carrigan: Episode Analytics
June 28, 2017 | Bain video
Corrie Carrigan, a partner with Bain's Customer Strategy & Marketing practice, shares three ways companies can use episode analytics tools to improve customer experiences.
Laura Beaudin: Social Posts Meet Net Promoter Feedback
June 27, 2017 | Bain video
Companies can integrate their social media and Net Promoter System to boost customer advocacy.
Laura Beaudin: Don't Miss the Moment on Mobile Marketing
June 27, 2017 | Bain video
Laura Beaudin, a partner in Bain's Customer Strategy and Marketing practice, shares three ways marketers can effectively target consumers through mobile marketing.
It’s 8-to-1 against Your Change Program: How to Beat the Odds
June 23, 2017 | Managing Change Blog
What if your CFO told investors on the next quarterly call that the company had a 1-in-8 chance of hitting its target objectives for the change initiative it urgently needs? No senior executive in his or her right mind would accept those odds, right?
Is Your Brand Positioned to Win in Digital?
June 22, 2017 | Bain infographic
With more shoppers buying on digital channels, fast-moving consumer goods companies need to rethink their e-commerce strategy. Here are four ways brands can get ahead in digital.
3,000 Years of Business History in Two Minutes
June 22, 2017 | Bain video
The idea of what a business is has evolved through a series of definable eras
Ryan Morrissey: Digital Strategy for a B2B World
June 21, 2017 | Bain video
Bain Partner Ryan Morrissey shares two things B2B companies should do to shift toward an effective digital strategy.
The Amazon-Whole Foods Deal Means Every Other Retailer’s Three-Year Plan is Obsolete
June 21, 2017 | HBR.org
To compete with Amazon’s relentless flow of innovations, traditional retailers have no choice but to relearn how to innovate like the successful startups they once were.
Google Classroom Absent From College Courses
June 21, 2017 | Higher Education | Inside Higher Ed | Media mention
“Despite its dominance in the K-12 market, Google Classroom has surprisingly not cracked higher ed,” said Jeff Denneen, a partner with Bain & Company and head of the consulting firm’s higher education practice.
Julie Coffman: Getting Women to the Top
June 19, 2017 | Bain video
Bain Partner Julie Coffman shares four things companies should do to help the women in their organizations reach full potential at crucial mid-career moments.