Publications

  • Net Promoter for People: Give Employees a Voice, Get Their Best

    February 07, 2018 | Bain Brief

    Just as the Net Promoter System® provided a language and practices for using the Net Promoter Score® to build customer loyalty, Net Promoter® for People applies the same philosophy to inspiring employees.

  • How CMOs Can Get—and Keep—Their Marketing Mix Right

    February 07, 2018 | Bain Brief

    All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

  • Which Customers Are Hurting Your Bottom Line?

    February 01, 2018 | Bain Snap Chart

    It discovered that its two largest customers by revenue were unprofitable, while customers 10 through 20 were among the most profitable. The company responded by raising prices for low-price/low-support accounts and negotiated to make high-price/high-support relationships more efficient.

  • Davos 2018: The Elements of Value

    January 23, 2018 | Bain video

    Bain Partner Eric Almquist explains how the World Economic Forum's annual meeting provides benefits to its constituents on an individual level, while also contributing to a broader social impact.

  • Brian Dennehy: Customer Lifetime Value

    December 19, 2017 | Bain video

    Bain's Brian Dennehy outlines how a marketer can turn a hypothesis into action.

  • Stop Flying Blind in Sales

    December 13, 2017 | Bain Brief

    A few leading companies are stitching together the right data with customized analytics tools to reach the right buyers with the right offering at the right place and time.

  • Predictive Analytics Can Widen the Aperture for Potential Sales

    December 08, 2017 | Bain Snap Chart

    Using predictive analytics to prioritize areas of revenue, an IT services provider achieved more focused sales targets.

  • For Brokerages, Better Digital Experiences Earn Greater Loyalty

    December 05, 2017 | Bain Snap Chart

    Providing sound advice is a big part of earning customer loyalty in the brokerage business—but it's not enough.

  • Mark Brinda: Offering Management

    November 30, 2017 | Bain video

    Product managers at many incumbent tech firms typically focus on just one product line. Leading-edge companies, by contrast, take a more customer-centric approach, known as offering management.

  • Why Consumers Trust Amazon Almost As Much As Banks

    November 30, 2017 | Forbes.com

    If banks don’t reorient their approach, they could watch technology firms poach their business.