Publications

  • How Media Companies Can Use M&A to Expand Multiples

    August 14, 2017 | Bain Brief

    While more companies are turning to M&A and reaping benefits, few have been able to expand multiples in the process. We offer three approaches that allow companies to use M&A as an opportunity to make fundamental changes that will help them expand multiples.

  • Six IT Design Rules for Digital Transformation

    July 19, 2017 | Bain Brief

    Companies everywhere have been enticed by the promise of digital transformation. CEOs are once again turning to technology as a force that can give them a competitive edge by ushering in exciting new capabilities, rapid innovation and efficiencies.

  • Firm of the Future: Assets to Ecosystems

    July 13, 2017 | Bain video

    Chris Brahm, a partner in Bain's Digital practice, shares four trends affecting the coming shift from assets to ecosystems.

  • Prasad Narasimhan: How Digital Technology Supercharges Zero-Based Redesign

    July 05, 2017 | Bain video

    Prasad Narasimhan, a partner with Bain's Information Technology practice, details promising technologies with high potential to improve results.

  • Mark Brinda: The Changing Faces of the Cloud

    July 05, 2017 | Bain video

    Mark Brinda, a partner with Bain's Technology practice, discusses four things that technology providers can do to stay competitive in the cloud.

  • How Providers Can Succeed in the Internet of Things

    August 29, 2016 | Bain Brief

    Customers trust incumbent providers to help them understand and implement IoT technologies. As vendors form their strategies to compete with start-ups, they should avoid five common pitfalls.

  • Customer experience rises to a new level of importance in the enterprise software industry

    May 03, 2016 | Technology | Press release

    Bain & Company research finds that changing IT business models have made a superior customer experience is increasingly important in driving market share and customer value

  • Defining the Battlegrounds of the Internet of Things

    April 27, 2016 | Bain Brief

    Executives looking for a foothold can define the landscape in terms of key battlegrounds to help them form their Internet of Things strategy.

  • The Strategic Need to Improve Customer Experience in Enterprise IT

    April 27, 2016 | Bain Brief

    For years, enterprise tech companies thrived in spite of low customer service ratings because their sales depended on a limited set of buyers. That's changing rapidly as cloud computing and subscription sales reshape the relationship between vendor and customer.

  • Social Media Works for B2B Sales, Too

    January 04, 2016 | Technology | HBR.org

    One effective way to make a strong impression with buyers early in their search is to develop authentic, insightful content and syndicate it through relevant channels where buyers can easily consume it.