Publications

  • The Zero-Based Cost Revolution in Retail

    June 21, 2018 | Bain Brief

    These are particularly tricky times for traditional retailers. Web, mobile and even voice shopping options have upended the rules of engagement, intensified competition and boosted customer expectations. Customers now expect to move seamlessly between digital and physical channels.

  • Soul Searching: True Transformations Start Within

    June 14, 2018 | Bain Brief

    Going around the table, each member of the executive committee agreed that the firm's plan to transform its multibillion-dollar retail business was ready to roll. It was make or break, and the organization's people would determine the difference.

  • Breakthrough Design for a Better Customer Experience and Better Economics

    June 13, 2018 | Bain Brief

    Great design goes beyond the digital veneer to coordinate the company's employees, partners, physical channels and economic objectives.

  • Why Zero-Based Budgeting Goes Wrong

    June 13, 2018 | Bain Brief

    Few management tools can match zero-based budgeting (ZBB) as a way to overhaul the practices that keep a company from reaching its full potential. That is why so many business leaders see it as a no-brainer to manage costs better and drive strategic thinking at all levels of the organization.

  • Experience Is the New Product; Here's How to Manage It

    June 12, 2018 | Bain Brief

    Most companies take an internally oriented approach to organizing around products, processes and functions such as risk management and marketing. But a few pioneering companies have begun to organize around how customers experience their products and services.

  • The Cure for AI Fever

    June 08, 2018 | Bain Brief

    The companies that most successfully use artificial intelligence know that a simple tool is not the fix; they trust the AI process.

  • Is Pricing Killing Your Profits?

    June 07, 2018 | Bain Brief

    Poor pricing practices are insidious—they damage a company’s economics but can go unnoticed for years. For example, a major industrial goods manufacturer struggled with low profit margins, relative both to competitors and its own historical performance.

  • Is That Customer Worth Your Time?

    June 05, 2018 | Bain Brief

    “I would buy more from you if I saw my sales rep more often.” It’s a common lament from buyers in many business-to-business (B2B) markets. And it stems from the fact that many sales representatives are squeezed for time and thus not as available as they once were.

  • Reinventing Your Business Model for Digital

    May 30, 2018 | Bain Brief

    Everyone thinks about Netflix as a digital native. The company delivers content via any device, produces TV shows and films using reams of customer data, and is even headquartered in Silicon Valley.

  • How Insurgent Brands Are Rewriting the Growth Playbook

    May 30, 2018 | Bain Brief

    These small brands now capture more than their share of the growth—and no category is immune.