Publications

  • Experience Is the New Product; Here's How to Manage It

    June 12, 2018 | Bain Brief

    Most companies take an internally oriented approach to organizing around products, processes and functions such as risk management and marketing. But a few pioneering companies have begun to organize around how customers experience their products and services.

  • The Cure for AI Fever

    June 08, 2018 | Bain Brief

    The companies that most successfully use artificial intelligence know that a simple tool is not the fix; they trust the AI process.

  • A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

    June 07, 2018 | HBR.org

    Poor pricing practices are insidious—they damage a company’s economics but can go unnoticed for years. Consider the case of a major industrial goods manufacturer that was struggling with low profit margins, relative both to competitors and to its own historical performance.

  • Is Pricing Killing Your Profits?

    June 07, 2018 | Bain Brief

    Poor pricing practices are insidious—they damage a company’s economics but can go unnoticed for years. For example, a major industrial goods manufacturer struggled with low profit margins, relative both to competitors and its own historical performance.

  • Is That Customer Worth Your Time?

    June 05, 2018 | Bain Brief

    “I would buy more from you if I saw my sales rep more often.” It’s a common lament from buyers in many business-to-business (B2B) markets. And it stems from the fact that many sales representatives are squeezed for time and thus not as available as they once were.

  • To Raise Pharma Productivity, Ask the Customer

    June 05, 2018 | Bain Snap Chart

    With traditional routes to raising commercial productivity stalled, some leading pharmaceutical firms have found an effective alternative: focusing on the doctor's overall experience.

  • Using Timely Data Is Critical for Valid Marketing Tests

    June 05, 2018 | Bain Snap Chart

    Marketing leaders have built a test-for-results culture, using timely insights derived from experimentation to inform their decisions.

  • Bain & Company achieves net zero carbon emissions for the seventh year in a row

    June 05, 2018 | Social & Public Sector | Press release

    Bain’s CarbonNeutral® status is the result of an employee-led effort to minimize Bain’s carbon footprint through local initiatives across its 56 offices, including energy efficient workspaces, recycling and reduced paper usage.

  • The Best Marketers Invest to Master Digital Technologies

    June 05, 2018 | Bain Snap Chart

    The rise of so many digital channels and options for consumers heightens the importance of an underappreciated variable: message timing.

  • Andy Noble: Scaling Agile

    June 01, 2018 | Bain video

    Bain Partner Andy Noble discusses three steps leadership teams need to get right in order to reap the full benefits of Agile at scale.