Publications

  • A Path to Faster Growth for Healthcare Companies: Eliminate Complexity

    November 08, 2017 | Bain Brief

    Healthcare manufacturers have long believed that all revenue growth is good. But to increase the top line, many launched new products without addressing legacy versions, entered new categories without a path to leadership and expanded to all corners of the world without sufficient local scale.

  • How to Make Your Drug Launch A Success

    October 23, 2017 | IN VIVO

    The pain is becoming all too common for many pharmaceutical executives. After a decade or more of investment in drug development and clinical trials, a company launches a promising new product only to see sales fall far short of expectations.

  • Doctors Feel Excluded from Health Care Value Efforts

    October 06, 2017 | HBR.org

    Health care organizations can generate greater support for value-based care by working closely with their physicians to shape models and addressing doctors’ concerns about implementation and outcomes.

  • Winning with a Customer Focus in Medtech

    October 04, 2017 | Forbes.com

    In response to tougher market conditions, successful medtech companies are changing their go-to-market approach by embracing key account management.

  • Front Line of US Healthcare 2017: The State of Medtech

    September 07, 2017 | Bain infographic

    Buying medical equipment has become more collaborative between surgeons and procurement.

  • Why Leading Medtech Companies Are Putting Customers Ahead of Products

    September 07, 2017 | Bain Brief

    The leadership team at a global technology company had to move fast. Its products were losing market share as customers switched to integrated solutions. Worse, clients cited the company’s lack of responsiveness as a main reason for switching.

  • How to Make Your Drug Launch a Success

    September 06, 2017 | Pharmaceuticals | Bain Brief

    Bain research shows successful pharmaceutical companies are overhauling their approach to drug launch—and they do three things right.

  • Jeff Haxer: Commercial Due Diligence in Healthcare

    July 17, 2017 | Bain video

    For both corporate acquirers and private equity investors, the key to a successful transaction is effective commercial due diligence.

  • Loïc Plantevin: Reinventing the Role of Medical Affairs

    June 19, 2017 | Bain video

    Bain Partner Loïc Plantevin describes how medical affairs can become a strategic ace by presenting high-quality data to the people who influence purchasing decisions.

  • Finding The Right Path To Category Leadership In Oncology

    June 03, 2017 | IN VIVO

    Oncology drug development is undergoing rapid shifts. Bain research shows companies that seek to lead in specific vertical categories outperform rivals that invest across a broad spectrum of cancer targets.