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The Founder's Mentality

The Founder's Mentality:

How to Overcome the Predictable Crises of Growth

by Chris ZookChris Zook   James AllenJames Allen

Available now! Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers.

But when Bain & Company's Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, the root causes are often internal, not external. What's more, companies experience a set of predictable internal crises as they grow that can stifle the ability to grow further—and can actively lead to decline.

The key insight from Zook and Allen's research is that managing these choke points requires a "founder's mentality" to restore speed, focus, and connection to customers: An insurgent's clear mission and purpose; an unambiguous owner mindset; and a relentless obsession with the front line.

Based on the authors' decade-long study of companies in more than forty countries, The Founder's Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder's mentality throughout their organization and find lasting, profitable growth.

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What others are saying
Carlos Brito quote Michael Dell quote Linda Rottenberg quote Les Wexner quote

Carlos Brito quote"The Founder's Mentality ... has been central to our evolution and growth as a company. This book ... offers great insights for business owners and leaders."

- Carlos Brito, CEO, AB InBev

Michael Dell quote"As a founder I resonate strongly with the themes of The Founder's Mentality, especially with regard to the overwhelming importance of speed, singular focus, and the ability to invest for the long term."

- Michael Dell, Founder and CEO, Dell

Linda Rottenberg quote"Zook and Allen provide a roadmap for winning growth. Whether you are a start-up entrepreneur, an investor, or a Fortune 500 manager, run out to buy The Founder's Mentality."

- Linda Rottenberg, Co-founder and CEO, Endeavor

Les Wexner quote"Zook and Allen's ideas are critical for success in a world that demands more speed and ability to adapt than ever before. Leaders should read The Founder's Mentality and take its ideas seriously."

- Les Wexner, Founder and CEO, LBrands


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