Bruno Lannes: China Retail Shifts



Like everything else in China, the fast-moving consumer goods sector is changing at warp speed—with huge rewards for brands that quickly adapt to the new rules. Bruno Lannes, a partner with Bain’s Consumer Products practice, discusses three of the major retail shifts and what brands need to do to prepare for these changes.

Read the Bain Brief: How Brands Can Get Ahead of China's Tectonic Shifts in Grocery Retail