For a while, the best consumer goods strategy was to offer a diverse portfolio of products that could provide different sizes, flavors and other variants. Now, Bain Partner Eduardo Giménez explains, these companies are finding that limiting the number of SKUs helps best-selling products get the shelf space and marketing support they need to reach full potential.
Read the Bain Brief: Growth through simplicity: How the best consumer goods players are getting bigger by getting smaller
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