Scorched by the subprime-lending crisis and facing a faltering
economy, banks are feeling the heat to eliminate business process
defects to put performance back on track. Many financial services
companies will turn to Lean Six Sigma, the popular tool developed
by manufacturers to capture cost savings and productivity gains on
the factory floor. From North Carolina to Quebec and South Korea,
banks are beginning to use Lean Six Sigma to hone growth strategies
and boost customer service. Bank of America defied skeptics who
doubted the technique's applicability to a big services company by
reporting more than $2 billion in benefits from its extensive Lean
Six Sigma efforts. BMO Financial Group's Bank of Montreal credits
its Lean Six Sigma work with freeing up $55 million in cost savings
it can reinvest in growth. In Seoul, Shinhan Bank applied lean
techniques to integrate operations following its 2006 merger with
Chohung Bank and became one of Korea's leading commercial
lenders.
Yet there are many lenders who complain that their Lean Six
Sigma experts-known as "black belts"-simply haven't delivered. In a
recent Bain & Company survey of senior managers at 184
companies, fewer than one in five said their Lean Six Sigma efforts
were focused on the right activities. Only just over one-quarter
felt that their process improvements were giving them a competitive
edge.
While Lean Six Sigma can be excellent for remedying obvious
maladies like assembly-line problems, it is less proven as a tool
for relieving sources of pain lurking within business processes.
Too often the black belts treat all problems, big and small, with
the same approach and fail to prioritize improvements that will
make the biggest difference.
We've found that financial services companies with the best
results begin with an upfront diagnostic X-ray. Knowing where to
focus before unleashing the black belts can make all the
difference. Performed by a small advance team, the X-ray consists
of three steps:
1. Mapping the value stream: The X-ray team maps primary processes
to identify the biggest opportunities to trim costs by reducing
wasted time and materials.
2. Benchmarking performance: The performance of each process is
measured against internal and external benchmarks to gauge
shortcomings and identify improvement targets.
3. Prioritizing improvements: The X-ray team determines which
process improvements will yield the greatest results when black
belts are deployed.
Here's how two banks have used the diagnostic X-ray to get better
results from Lean Six Sigma.
A bank supports its growth strategy
When a major Asian bank wanted to take advantage of a
residential property market slowdown to grow its commercial banking
division, it recognized that it would need to overhaul its credit
processes at every level in order to handle a larger volume of
complex loan applications. Value-stream mapping revealed major
trouble spots, including a lack of uniformity in loan application
approvals that resulted in delays and errors that required costly
rework. Instead of adhering to decision rules derived from long
institutional experience, credit officers too often made lending
decisions based on personal judgment. Also, all loans-large and
small-had to move through the same initial layers of approval,
causing more delays.
The diagnostic team then compared loan-approval processes across
different bank branches to find out how long, where, and why
applications were stuck. The benchmarking exercise revealed
potential improvements by more broadly applying the best local
practices. For example, the team discovered that one branch
expedited loan application decisions by simply assigning a credit
officer to work alongside loan managers on the bank floor.
With value-mapping and benchmarking results in hand, the bank
prioritized a short list of high-value opportunities, the third
element of the diagnostic X-ray. By focusing on one of
these-developing a fast track for processing lower-risk loans-the
Lean Six Sigma black belts delivered concrete results. Nearly half
of all loan applications now get expedited treatment, and errors
requiring rework have dropped by 25 percent. As a result, new
business is fueling growth at 2.5 times the market.
A merchant bank saves a merger
When a US-based merchant bank acquired its major competitor,
management was divided on how to run the merged business. The
vastly different business practices followed by the former
competitors were fueling friction that was driving top talent out
the door. Management deployed the diagnostic X-ray to build a
consensus around how best to integrate operating practices and
quickly identify top areas for improvement.
In the value-stream mapping phase, the diagnostic team compared
loans that both institutions had reviewed to see how their
different processes affected approvals. The map showed that while
the merchant bank was better at assessing larger, riskier deals,
its approvals took much longer. The acquired bank was faster and
delivered better customer service-but its deals typically were
smaller. The team's follow-up benchmarking exercise against
competitors showed that the merchant bank had many unnecessary
approval steps, which frustrated its best customers.
The team prioritized improvements by looking for quick,
high-impact solutions that would help retain talent. At the top of
the list was a loan-approval system with a fork in the path:
Lower-risk deals take a simpler route, while harder deals go
through a more rigorous, but standardized, process. The solution
incorporated the acquired bank's speed and predictability with the
acquiring bank's sophistication for handling larger deals, allowing
the merged entity to accelerate approvals and increase its average
deal size by 35 percent.
Before financial services companies rush to apply Lean Six Sigma
techniques to squeeze out inefficiencies and mend broken processes,
they should step back and, as these banks have done, take a
diagnostic X-ray first.
Peter Guarraia, based in Los Angeles, is a partner with Bain
& Company, and a member of the firm's Performance Improvement
practice. Bain partner Andrew Schwedel is based in New York, where
he leads the firm's Financial Services practice for the
Americas.