Video

John Senior: Creating Value from Big Data through Advanced Customer Analytics

To benefit from Big Data, executives must cut through the hype.

By John Senior

Video

John Senior: Creating Value from Big Data through Advanced Customer Analytics
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Simply purchasing Big Data solutions is not enough to improve business performance, warns Bain Partner John Senior. In this short video, he describes the three things that winners do right to ensure their advanced analytics capabilities are creating value for their companies.

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