Mike Booker: Winning in developing markets

Understanding how to serve developing markets will be critical to the long-term success of consumer products makers, says Mike Booker, practice leader for Bain's Consumer Products and Retail practices in the Asia-Pacific region. In this short video, he describes the three challenges that companies will face in these fast-growing markets.

Read the Bain Brief: What does it really take for grocers to win in emerging Asia?