Managing intellectual property rights used to be
straightforward. A company produced great innovations, obtained as
many patents as possible and exploited those patents in the
marketplace. But the intellectual property world has changed argue
the authors. Today, leading companies are focusing on securing only
the essential protections they need to exploit their innovations.
Most businesses, though, continue to pursue the old "more is
better" strategy. In effect, they're flying blind when it comes to
managing their IP portfolio.