Profit from the Core: A return to growth in turbulent times

Profit from the Core

In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn-and that a strong core will be the foundation for successful expansion as the economy recovers.

Building on powerful and proven ideas to meet today's formidable business challenges, Profit from the Core is a back-to-basics field guide.

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