Profit from the Core: Growth Strategy in an Era of Turbulence

Profit from the Core argues that a timeless strategic principle—building market power in a well-defined core business—remains the key source of competitive advantage and the most viable platform for successful expansion. Based on a ten-year study of 2,000 companies conducted by Bain & Company, the book identifies three factors that differentiate growth strategies that succeed from those that fail: 1) reaching full potential in the core business; 2) expanding into businesses adjacent to that core; and 3) preemptively redefining the core business in times of market turbulence. Explaining how leaders can adapt their strategies in response to a rapidly changing business environment, the book concludes with guidelines for becoming sustained value creators—companies capable of successfully refining and redefining their core businesses over the long haul.

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