Rob Markey: The value of prototypes




Creating a pilot or prototype is an essential part of designing a robust Net Promoter SystemSM. These small-scale efforts allow a company to experiment with the system's essential elements, helping the company to create an effective program it can expand to other parts of the organization. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, shares some best practices for prototypes in this short video.

Read the Bain Brief: The value of prototypes

Net Promoter® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.