Serge Hoffmann: China e-commerce

In 2013, China surpassed the US as the world’s largest digital retail market. Digital retailing has furiously transformed shopping and purchasing habits, opening up vast opportunities for retailers and brands that pay attention to the nuances of massively changing consumer behavior, says Serge Hoffmann, a partner in Bain's Retail practice, in this short video.

Read the Bain Brief: Riding the digital retail wave in China