Cost cutting: This is often the most immediate
return from a spans-and-layers effort. When a global technology
company was faced with declining margins, it used spans and layers
to trim payroll costs. The CEO led the top-down effort with the
full commitment of the leadership team and quickly executed the
hard decisions needed to fix spans and layers. The results: $50
million a year in savings.
Organizational effectiveness: This approach
couples a spans-and-layers exercise with efforts to eliminate
low-value-added or duplicative activities. By stripping out
excessive data tracking, frequent re-forecasting and ad hoc
reporting, one white goods company reduced its layers from 11 to
eight and increased spans from around seven to more than 11.
Decision effectiveness: Companies adopting this
approach combine spans and layers with other tools such as
RAPID® to clarify decision rights so that the newly lean
organization can make decisions faster and execute them better.
When a leading telecom equipment company found decision making slow
and inefficient, it thinned the management ranks and clarified
accountability.
Holistic organization simplification: Often,
when organizations become complex, a more comprehensive approach is
needed. An integrated petroleum company started out in 1994 with
just a handful of geographic and customer units. As it expanded,
its organization grew more complex. The company used spans and
layers as a guideline while designing leaner functions and new
business areas-and reduced its head count by 15 percent.
Finding the right span-and-layer mix
Bain & Company has helped hundreds of clients tackle these
issues. In the process, we have built a detailed spans-and-layers
database that includes more than 125 global companies. Our analysis
shows that in an average company, a manager has a span of six to
seven direct reports and the organization has eight to nine layers
between the top leadership and the frontline employee.
Best-in-class companies in the database have average spans ranging
between 10 and 15 direct reports and no more than seven layers. Of
course, much depends on the type of job: "skills-based" jobs such
as brand managers or engineers are usually well served with a span
of six to eight, while "task-based" jobs such as shop-floor or
call-center supervisors have higher spans of 15 or more.
In our experience, bringing spans and layers back under control
requires four steps:
Establish the baseline: This can be difficult
because the data on spans and layers is usually scattered around
the organization; people use different definitions; and the
organization evolves as people get hired, fired or transferred. But
arriving at a common baseline is the first step, as it reveals the
extent of the company's problem-as well as the potential rewards
for fixing it. Taking a consistent approach across the organization
is important: How to handle contractual or parttime employees? How
to count spans when someone has multiple reporting lines? At one
bank we worked with, it took considerable effort to sort through
the snarled reporting lines. But once the work was done, the
process identified savings of $25 million a year.
Set stretch targets: No magic number exists for
all organizations or job types when it comes to setting targets for
spans and layers. But benchmarking against best-in-class companies
helps get to the right goal. In our experience, it is best first to
understand the mix of employees and job types (skills-based versus
taskbased), set targets by function or business area and work
top-down-but constantly check that in practice, targets are
realistic and feasible. In the case of the bank, for example, after
the initial estimates of $25 million, best-in-class benchmarking
showed the potential to double those savings.
Make it happen: Agreement on the right level of
spans and layers doesn't always translate into action. Managers
protect people or move employees to other areas of the business.
Very often excuses mount. ("It's not a good time.") At this stage,
senior management reviews, where people are held accountable for
the targets, can give momentum to the change. It also helps to link
the targets for spans and layers to key performance metrics-and
ultimately, the compensation- of top executives.
Many companies first focus on targets that can be achieved in 12
months, which typically require making easy span changes and
eliminating low-value-added activities. To reach world-class
benchmarks, they then target more fundamental changes to processes
and systems, for example, automating manual activities. At one
global technology company, management set the short-term goal of
increasing each manager's span from below five to six. When that
brought in savings of $50 million a year, management spurred the
organization to move to 6.5, then seven direct reports.
Keep out the fat: Companies need to invest in
management processes and systems that prevent the organization from
sliding back to its old size. Some smart preventive tactics include
setting up an HR dashboard that allows the organization to track
the right metrics; holding managers accountable for spans in their
departments; and ensuring that HR does a span check before a new
job is posted. If managers revisit remaining lean as an issue at
reviews, controlling spans and layers becomes a habit.
It also helps to recall the success that comes from running a
leaner, more nimble organization. At the white goods company, the
decision to increase spans from eight to 11 saved more than $200
million a year. At an airline company, restructuring led to
head-count reductions, which generated more than $150 million in
savings-nearly a third of which came from spans and layers. The
companies in our database improved spans by 24 percent and reduced
layers by 14 percent, on average. In all cases, the impact was
considerable: Costs declined, decision making improved and the
organization emerged leaner and more competitive.
Key contacts in Bain's Global Organization Capability
practice are:
Americas: Marcia Blenko in Boston, Jeff Denneen
in Atlanta, Lori Flees in Los Angeles, Mark Kovac in Dallas,
Michael Mankins in San Francisco, Marcial Rapela in São
Paulo and Hernan Saenz in Dallas
Asia-Pacific: Kevin Meehan in Singapore, David
Mountain in Mumbai, James Root in Hong Kong and Peter Stumbles in
Sydney
Europe: Frederic Debruyne in Brussels, Arnaud
Leroi in Paris, Carsten Prussog in Munich and Paul Rogers in
London
For additional information, please visit www.bain.com