To be truly effective, analytics teams must adopt best practices at every level.
Both A/B and multivariate in-market tests can provide remarkable insights on effective marketing strategy.
Marketers can learn a great deal about which messages, promotions or ads are effective through in-market testing.
Survey structure can trigger undesirable psychological phenomena, but asking the right questions first can limit these risks.
With more data than ever before, companies need to think about where and how big data can directly serve the business.
Bain's team of experts in our Advanced Analytics Group help identify breakthrough insights that deliver results.
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