As retail channels and formats change in mature and developing markets, and as shoppers make more of their purchase decisions in the store, brands need to optimize the assets they can own in the store. That starts by having a clear picture of what it takes to win with shoppers and putting in place the processes and organizations necessary to deliver on that picture.
Fierce competition among brands and thriftier shoppers mean that marketers can no longer grow a brand just by riding a category wave.
The big change taking place in business today is the combination of digital and physical elements to create wholly new sources of value.
The biggest factor for growing a brand? Increase the number of buyers.
Here’s what the digitally entitled consumer means for consumer products companies.
Transforming a company's supply chain is never easy, but the payoff can be tremendous.
Consumer goods companies that sharpen their focus in Western Europe can overcome the stagnation and find a path back to growth.
Indonesia is a "winners take all" market today. Here are five golden rules that can help consumer products thrive in this must-win market.
How predictable purchasing patterns can help companies grow their brands.
The days of growing a brand just by riding a category wave are coming to an end. Brand growth in China will need to come from share gains.
The race to create categories and subcategories may be your best option in emerging markets. Here's how winners set the pace.
Now may be the time to set the stage for 1.2 billion new consumers.
How successful consumer products companies overcome the five great challenges of doing business on the continent.
Africa may be the next best place on Earth to look for growth.
How Diageo Africa overcame some of the continent's biggest challenges.
Companies hoping to profit from the growth of emerging markets must also cope with rapid changes that complicate that goal.
By focusing only on winning products, consumer goods companies are finding a way to outperform.
What are the new opportunities for brands in value categories?
How should your company compete as private labels gain ground? It depends on the nature of your category and your brand's position.
How to revitalize brands, even in slow-growth markets and challenging categories.
It's time for leading brands to rethink everything they know about profitable growth.
In this video, Hugues Pietrini and Patrick Mispolet, the current and former CEOs of Orangina...
How the best-run consumer goods companies are preparing for the future by building a bridge between strategy and organizational design.
Most companies treat sales like an art, but they are discovering that the sales process needs to become more of a science.
Multinational consumer products companies need a way to assess their human resources readiness on a country-by country basis.
Pinnacle Foods CEO Robert Gamgort, formerly president of Mars North America, discusses the differences has he observed in running a smaller consumer products business—and what larger companies can learn from them.
Most everyone knows that marketing budgets represents an enormous cost for manufacturers, and...
Bain & Company research from early this year found that, of the top 90 winning brands in 2001, only...
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