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Companies are discovering new opportunities to win with value brands. More
Executives from Unilever, Kraft and Heineken discuss how their companies boosted sales in emerging markets. View video
How companies are revitalizing brands, even in slow-growth markets and challenging categories. More
Most companies treat sales like an art, but are discovering that it needs to become more of a science. A Bain survey found that 90 percent of consumer products CEOs ranked sales execution among their top priorities, but fewer than half felt their salesforces were operating at full potential. A disciplined approach to supporting sales execution boosts sales of high-margin products, creates a more committed salesforce and helps companies track and measure the results.
Companies hoping to profit from the growth of emerging markets must also cope with rapid changes that complicate that goal.
Multinational consumer products companies need a way to assess their human resources readiness on a country-by country basis
How should your company compete as private labels gain ground? It depends on the nature of your category and your brand's position.
It's time for leading brands to rethink everything they know about profitable growth.
Pinnacle Foods CEO Robert Gamgort, formerly president of Mars North America, discusses the differences has he observed in running a smaller consumer products business—and what larger companies can learn from them.
In this video, the current and former CEOs of Orangina Schweppes, France, discuss the challenges of reviving their soft-drink brands.
Most everyone knows that marketing budgets represents an enormous cost for manufacturers, and...
Bain & Company research from early this year found that, of the top 90 winning brands in 2001, only...
Learn how our Consumer Products experts can help your company
The entire organization must wage war on complexity—from overly complex consumer segmentations to analytic measurement models that are too hard to use.
How Net Promoter companies thrive in a customer-driven world.
Five steps to breakthrough performance in your organization.
A return to growth in turbulent times
How the best managers get outstanding results
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