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Today’s cloud customers look and act alike, but over the next three years, nearly 65 percent of the growth in cloud spending will come from companies that make little or no use of the cloud today. To help providers navigate their way through this market transition, Bain identified five clusters of companies with common approaches to cloud computing that will put new demands on cloud providers.
Internet-connected content could be present in 60 percent of households by 2014, according to a Bain survey, and its uses are expanding.
As competition heats up for mobile, Internet and cable companies, the key to growth will be learning how to advance from being a “good enough” provider to one that customers get excited about.
Personal data could become an asset class, but government and industry leaders must first address fears about misuse.
How companies can ride the data wave.
Most businesses are flying blind when it comes to managing their IP portfolio.
Fewer than one in five executives believe IT is aligned with their top business needs.
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