Customer Strategy & Marketing Publications

  • Auto survey: Improving after-sales service helps retain customers

    February 03, 2009 | Customer Loyalty, Industrial Machinery | Shanghai Daily

    Auto makers in China are wondering where their next buyer will come from as passenger car sales fell 8 percent in December, the fourth drop in five months. That's not all the bad news: passenger car sales for the full year witnessed the slowest growth in nearly a decade at 7.

  • By invitation, the new growth challenge for Thailand's banks

    September 17, 2007 | Customer Strategy & Marketing | Bangkok Post

    In Thailand's increasingly competitive banking market, local banks are aggressively finding ways to differentiate themselves. But as they manoeuvre to capitalise on new opportunities, they would do well to absorb the finding of a recent survey by Bain & Company.

  • Tapping China's booming retail banking market

    February 28, 2007 | Financial Services | Far Eastern Economic Review

    That's all beginning to change. With the opening, in late 2006, of China's financial services sector to global competition consistent with World Trade Organization guidelines, foreign banks will be freer to challenge domestic banks' lock on China's savers and borrowers.

  • How to winand retainloyal customers in Asia and Australia

    October 15, 2006 | Customer Strategy & Marketing | Bain Brief

    Service industries across the Asia-Pacific region-from banking to retailing to telecommunications-have profited from Asia's economic rise, but often at their customers' expense.

  • Keeping up with your customers

    September 02, 2006 | Customer Loyalty | The Edge

    Ford's recent ranking as the highest in customer satisfaction in a recent industry survey in Malaysia is clearly good for the company. But kudos in surveys do not always translate to superior business performance.

  • Manager@work: keeping up with your customers

    August 27, 2006 | Customer Loyalty | The Edge

    Ford's recent ranking as the highest in customer satisfaction in a recent industry survey in Malaysia is clearly good for the company. But kudos in surveys do not always translate to superior business performance.

  • Focus on Your Core for Profitable Growth

    March 20, 2001 | Customer Loyalty | The Business Times (Singapore)

    Senior executives should be worried. Ninety per cent of public companies worldwide failed to achieve sustained, profitable growth over the past decade. Ninety per cent. This despite the fact that most CEOs list profitable growth as their No 1 goal.