Retail Publications

  • Luxury Goods Worldwide Market Study, Fall-Winter 2016

    December 28, 2016 | Bain report

    The 15th edition of the Bain Luxury Study, published by Bain & Company for Fondazione Altagamma, the trade association of Italian luxury goods manufacturers, analyzed recent developments in the global luxury goods industry.

  • Luxury Goods Worldwide Market Study Fall-Winter 2015: A Time to Act—How Luxury Brands Can Rebuild to Win

    December 21, 2015 | Bain report

    Global currency fluctuations and continued purchases by “borderless consumers” boosted the luxury goods market in 2015, but real growth has slowed, confirming a shift to a “new normal” of lower sales growth in the personal luxury goods market.

  • Luxury Goods Worldwide Market Study Fall-Winter 2014: The Rise of the Borderless Consumer

    December 31, 2014 | Bain report

    Worldwide luxury spending continues to grow as international tourism fuels consumer demand for luxury experiences and high-end transportation.

  • Luxury Goods Worldwide Market Study Spring 2014

    May 19, 2014 | Retail | Bain study

    The first quarter update of Bain’s bellwether industry report shows extension of 2013 trends, exchange rate fluctuations and changing purchasing patterns and flows.

  • Luxury Goods Worldwide Market Study Winter 2014

    January 14, 2014 | Retail | Bain study

    The number of luxury consumers worldwide has more than tripled over the past 20 years to 330 million at the end of 2013, according to a study of 10,000 luxury consumers by Bain & Company in collaboration with Redburn Partners and Millward Brown. The findings reveal how seven luxury consumer

  • Luxury Goods Worldwide Market Study Fall 2013

    October 28, 2013 | Retail | Bain study

    Propelled by Chinese tourism and new store openings, the Americas region surpasses China as the luxury goods growth leader.

  • When is advertising a waste of money?

    July 03, 2012 | Retail |

    Advertising needs to generate sales, not just buzz, to be worth the cost for a company.

  • Who's buying luxury?

    November 07, 2010 | CNN

    Erika Serow, a partner at Bain & Company, recently appeared on CNN International, discussing the luxury goods market and its impact on retailers. She was featured alongside the CEO of Saks and the CEO of Hermes.

  • China: the next superconsumer?

    July 06, 2010 | CNBC

    Editor's Note: The original video erroneously attributed the comment regarding China's luxury market to Bain & Company. In fact, Bain forecasts that sales in China will reach 9.2 billion Euro in 2010.

  • The $43,000 Suit

    February 07, 2009 | ABC News

    ABC news explores luxury goods trends during the downturn, and cites Bain & Company's research showing that luxury sales are expected to drop up to 7% this year.