Retail Publications

  • Luxury Goods Worldwide Market Study, Fall-Winter 2016

    December 28, 2016 | Bain report

    The 15th edition of the Bain Luxury Study, published by Bain & Company for Fondazione Altagamma, the trade association of Italian luxury goods manufacturers, analyzed recent developments in the global luxury goods industry.

  • Luxury Goods Worldwide Market Study Fall-Winter 2015: A Time to Act—How Luxury Brands Can Rebuild to Win

    December 21, 2015 | Bain report

    Global currency fluctuations and continued purchases by “borderless consumers” boosted the luxury goods market in 2015, but real growth has slowed, confirming a shift to a “new normal” of lower sales growth in the personal luxury goods market.

  • Luxury Goods Worldwide Market Study Fall-Winter 2014: The Rise of the Borderless Consumer

    December 31, 2014 | Bain report

    Worldwide luxury spending continues to grow as international tourism fuels consumer demand for luxury experiences and high-end transportation.

  • Luxury Goods Worldwide Market Study Spring 2014

    May 19, 2014 | Retail | Bain study

    The first quarter update of Bain’s bellwether industry report shows extension of 2013 trends, exchange rate fluctuations and changing purchasing patterns and flows.

  • Luxury Goods Worldwide Market Study Winter 2014

    January 14, 2014 | Retail | Bain study

    The number of luxury consumers worldwide has more than tripled over the past 20 years to 330 million at the end of 2013, according to a study of 10,000 luxury consumers by Bain & Company in collaboration with Redburn Partners and Millward Brown. The findings reveal how seven luxury consumer

  • Luxury Goods Worldwide Market Study Spring 2013

    May 16, 2013 | Retail | Bain study

    Worldwide luxury goods market revenues will grow as much as 50 percent faster than global GDP, with an expectation of four to five percent growth in 2013 and five to six percent annual average through 2015, on track to break the €250 billion sales threshold by mid-decade; this according to Bain &

  • When is advertising a waste of money?

    July 03, 2012 | Retail | Forbes.com

    Advertising needs to generate sales, not just buzz, to be worth the cost for a company.

  • Who's buying luxury?

    November 07, 2010 | CNN

    Erika Serow, a partner at Bain & Company, recently appeared on CNN International, discussing the luxury goods market and its impact on retailers. She was featured alongside the CEO of Saks and the CEO of Hermes.

  • China: the next superconsumer?

    July 06, 2010 | CNBC

    Editor's Note: The original video erroneously attributed the comment regarding China's luxury market to Bain & Company. In fact, Bain forecasts that sales in China will reach 9.2 billion Euro in 2010.

  • How Europe's grocers keep food sales fresh

    January 21, 2009 | Retail | The Wall Street Journal Europe

    " The capability to cater to local preferences in a cost-effective way may help position these companies to weather the economic downturn better than their competitors.