Retail Publications

  • Making it personal: Rules for success in product customization

    September 16, 2013 | Bain Net Promoter System®, Retail | Bain Brief

    Brands are taking personalization a big step forward into mass customization. They are discovering that they can elevate customer loyalty and engagement—and use their customer base as an engine of advocacy to potential buyers.

  • China's e-commerce prize

    August 28, 2013 | Retail | Bain Brief

    In 2013, China became the world’s largest market for digital retailing, which has furiously transformed shopping and purchasing habits, opening up vast opportunities for retailers and brands that pay attention to the nuances of massively changing behavior. Our survey of 1300 Chinese shoppers helped

  • China: The world's largest digital market is getting bigger

    August 28, 2013 | Retail | Bain infographic

    How should brands and retailers transform their business model to adapt to customer purchasing habits in the digital age?

  • China: The world's biggest online shopper

    August 28, 2013 | Bain infographic

    On a single day last November, more people logged on to China’s most popular e-commerce site than the entire population of Brazil.

  • Introducing a new consumer goods category from scratch

    July 23, 2013 | Consumer Products | Jakarta Post

    For companies looking to grow fast along with developing markets like Indonesia, building a new product category can be a game changer, often delivering success just a few years after launch.

  • The future of shopping

    June 13, 2013 | Strategy, Retail | Bain video

    Successful retailers already are engaging customers through "omnichannel" shopping—a mashup of digital and physical experiences. In this video, partner Darrell Rigby discusses how retailers use this approach to enhance their in-store offerings.

  • Look before you lay off

    June 13, 2013 | Strategy, Retail | Bain video

    Most businesses still believe that layoffs are a necessary evil when the economy is weak. But as partner Darrell Rigby explains in this video, downsizing in a downturn can do more harm than good.

  • Luxury Goods Worldwide Market Study Spring 2013

    May 16, 2013 | Retail | Bain study

    Worldwide luxury goods market revenues will grow as much as 50 percent faster than global GDP, with an expectation of four to five percent growth in 2013 and five to six percent annual average through 2015, on track to break the €250 billion sales threshold by mid-decade; this according to Bain &

  • When is advertising a waste of money?

    July 03, 2012 | Retail |

    Advertising needs to generate sales, not just buzz, to be worth the cost for a company.

  • Commerce of the future is no longer fiction - Bain São Paulo

    June 26, 2012 | O Estado de São Paulo

    Ana passes in front of her favorite clothing store when she receives a message on her smartphone: “Hey, don’t you want to take advantage of today’s sales?