Bain Technology Insights

  • It can pay to be a copycat

    May 31, 2005 | Technology | The Financial Times

    What pathway should a technology company take nearly to double its revenue? In April, Dell Computer said it would take the direct route: extending its powerful direct to the customer business model from PCs into flat panel televisions, laptops, and now printers.

  • Trade Spending: Investment or Expense?

    December 31, 1997 | Technology | Bain Brief

    Packaged-goods manufacturers have good reason to be unhappy with trade promotions, which seem to grow more complex, more numerous, more expensive, and less manageable every year.