Bain Technology Insights

  • Do you really have a big data problem?

    December 07, 2012 | Technology | CIO Journal

    When companies go through the work of determining the right questions to ask and where to find the answers, they often discover that they already own the tools they need, either in business intelligence software or in existing database tools.

  • The next wave of cloud adopters

    November 23, 2012 | Information Technology | CIO Journal

    Over the next three years, cloud adoption will come from companies that make little or no use of it today, and they will demand more options and features.

  • Navigating the "big data" challenge

    November 14, 2012 | Technology | Bain Brief

    Today's decision makers have no trouble finding enough data to make good business decisions. Their challenge is knowing what to ask and how to find the answers. At most companies, the answer doesn't lie in an expensive big data solution, but in building the capabilities to ask good questions.

  • How Rackspace turns customers into brand fanatics

    September 20, 2012 | Bain Net Promoter System® |

    The cloud-computing company uses a Net Promoter system to measure the loyalty engendered by its "Fanatical Support" philosophy.

  • Selling the cloud

    July 31, 2012 | Technology | Bain Brief

    As the market for cloud computing matures, incumbents and innovators will need to adapt their go-to-market systems to meet the needs of the next generation of buyers.

  • Identifying and monetising cloud computing's five customer types

    May 07, 2012 | Technology |

    Over the next three years, nearly 65% of the growth will come from companies that make little or no use of the cloud today. Industries like retail, transportation, industrials and financial services will demand more private and hybrid cloud offerings. Bain identified five clusters of companies with

  • Connected devices and services: Reinventing content

    November 18, 2011 | Forum d'Avignon

    This survey of 3,000 consumers in the US, Europe and Asia suggests strong interest in what we call “connected content experiences”—that is, content accessed through the next generation of Internet-connected devices and services. While video and gaming activities remain top of mind among consumers,

  • Prepping for the next big thing

    September 09, 2011 | Technology | Bain Brief

    Eight trillion-dollar macro trends are at work in the global economy. The pursuit by businesses and governments of the macro trends’ growth potential will touch many corners of the globe.

  • The five faces of the cloud

    July 31, 2011 | Bain Brief

    New customers with new demands are fueling the growth of cloud computing, forcing providers to adapt.

  • Delighting the digital consumer

    May 08, 2011 | Customer Strategy & Marketing | Bain capability brief

    For nearly eight decades innovation worked in television’s favor, making it more exciting, more accessible. From color to high-definition, network to cable, each new technology hooked more viewers to watch more on TV. Now technology and television lead separate lives.