Bain Technology Insights

  • Mark Brinda: The changing face of technology buyers

    December 01, 2014 | Bain video

    Technology companies need to learn how to sell to executives outside IT, says Partner Mark Brinda in this brief video.

  • Big Data: Media's blockbuster business tool

    September 29, 2014 | Forbes.com

    Media companies are awash with data about how their customers watch or listen to programming. Unfortunately, most lack the analytic firepower necessary to turn petabytes of data into strategic insights that yield new and valuable products.

  • Internet of things: The future is here

    August 04, 2014 | Business Standard

    The rapid integration of devices with communication systems will lead to large-scale adoption of machine-to-machine connections in industries like transportation and smart homes.

  • The Changing Face of Technology Buyers

    July 09, 2014 | Bain Brief

    Technology providers know how to sell to the CIO. But, increasingly, technology spending is moving outside of IT, to executives responsible for marketing, HR, finance and other functions. Technology providers need to understand this shift and learn how to sell to these new buyers.

  • How SaaS Providers Can Use Pricing to Achieve Their Ambitions

    July 09, 2014 | Bain Brief

    SaaS pricing set casually or based on internal cost metrics generally fails to generate the anticipated growth, or leaves a huge amount of value on the table. Bain has identified six pricing strategies, each informed by a deep understanding of customers’ needs, so that providers can select the

  • Why Customer Experience Matters More Than Ever for Enterprise IT

    May 07, 2014 | Bain Brief

    Some tech vendors have been able to thrive on their good relationships with IT buyers, even while end users struggled with their products. That’s changing as business heads become more involved in purchasing decisions. From here out, customer satisfaction will play a larger role in industry

  • Big Data: The organizational challenge

    March 11, 2014 | Organization | Business Day

    Industry analysts and media observers are hyping Big Data as the next big thing for every enterprise, and many companies have been rushing to climb on board. But is building an advanced analytics capability really worth the investment?

  • Mobile Payments: Finally Ready to Take Off?

    February 05, 2014 | Technology | Bain Brief

    In a broad survey across Western Europe and the US, consumers told Bain that although they are concerned about security and privacy, they are willing to try mobile payments—provided they see some benefits such as more convenience or better value. Banks, retailers and tech companies that act now to

  • Is Your Company Ready for the Internet of Things?

    February 05, 2014 | Technology | Bain Brief

    The rise of machine-to-machine computing and the Internet of Things represents a major architectural shift in computing—and an opportunity for companies in every industry. By 2017, we expect direct spending of $70 billion and related investment could reach $1.4 trillion.

  • Three ways that R&D complexity hurts innovation

    December 19, 2013 | Technology | Forbes.com

    Innovation is a top priority for most companies. But fewer than one in four executives believe their companies are effective at innovating. Why do so many see their companies flailing in this critical capability?