FRWD@Bain
FRWD@Bain
Marketing and digital media experts - our global teams help clients drive sustainable growth through marketing strategy, transformation and testing
Who We Are
Who We Are
FRWD is a team of digital marketing and media specialists, working within integrated teams alongside Bain consultants, to help our clients build and quickly scale their marketing capabilities. We bridge the gap between brand, marketing, strategy and execution. Combining expertise across business strategy and marketing (with a focus on digital channels), we help our clients build the marketing infrastructure they need to become leaders in their industries through organizational design, operating model design and test and learn methodologies.
With locations in North America (Chicago, Minneapolis, New York), Europe (Brussels, Dusseldorf, Frankfurt, London, Milan, Munich, Paris) and Asia-Pacific (Bengaluru, Melbourne, Mumbai, Shanghai, Singapore, Sydney), we are looking for talented and passionate team players who thrive on fast-moving projects and want to help clients deliver meaningful results. If you have experience in digital marketing, media, or marketing technology and are looking for a role that will both challenge your thinking every day and help you grow as a professional, we encourage you to apply to our open positions.
Areas of Work
Areas of Work
Digital Commerce
Identify e-commerce opportunities and boost sales, through granular diagnostic & leveraging extensive Test & Learn approach.
Marketing Strategy
Identify opportunities to optimize spend across and within key channels, using proprietary tools to size the value at stake.
Operating Model
Build capability and in-house expertise; we teach clients to scale and extend a marketing transformation.
Marketing Acceleration
Improve marketing performance, leveraging blended team of strategists and marketing practitioners with ‘hands-on-keyboard’ experience to optimize media & realize in-year returns.
Connected Customer Experiences
Build in-house data assets to optimize customer experiences across physical and digital touchpoints.
Marketing Tech
Assess client set-up and needs to identify opportunities for growth through marketing technology and data infrastructure.
Meet Our Team
Life at FRWD
Life at FRWD
“I joined FRWD to focus on bigger, more strategic questions & drive real impact. I wanted to step beyond the scope of day-to-day agency work.”
Jared Bentsi-Enchill
“I love the team spirit. I can reach out to any colleague globally and they will always go out of their way to help me.”
Saradha Sethuraman
“The amazing thing about working at FRWD@Bain is that you always meet inspirational colleagues, no matter the case or the client”
Betsy Schneider
“Joining FRWD to focus on strategic questions at larger scale and drive impact, which certainly is realized here. But what makes us stand out is that the team’s culture and the fun we have together!”
Boning Zhang
"We dig deeper into the data to find the answers the client has never seen before. Yet, we remain True North: we build our recommendations on fact, not on what the client wants to hear."
Avikshat Bhardwaj
“Everyday you learn something new. You are always surrounded by super-smart people that challenge you & come up with innovative ideas”
Benjamin Sheperd
“Throughout my interviewing process, I was blown away with the nature of the cutting-edge work FRWD@Bain is doing as well as their sharp and articulate point-of-view."
Prattyush Shahane
Frequently Asked Questions
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Is FRWD an agency?
FRWD is not an agency and does not aim to win agency contracts, but during a typical Bain project (case) the FRWD team may implement campaigns across all digital channels including creative and production if the client and their agencies are not able to implement agile campaigns yet.
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Are there specific skills you need to join FRWD?
Yes. The work done at FRWD requires deep hands-on-keyboard digital media and marketing implementation experience. As we are not an agency, these craftsmanship skills need to be acquired in an agency, a client in-house team or a tech company prior to joining. As everyone needs to know a range of digital platforms and technologies inside-out before they join, this means we do not hire graduates into the team.
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What types of projects do team members work on?
The ultimate goal of our projects is to empower the client by establishing new capabilities around data driven marketing and sales, constant testing and ROI improvement with agile cross-functional ways of working (including external partners like agencies), supported by a fit-to-purpose MarTech and data stack. We focus on driving measurable business results. Depending on the focus of the project (e.g. E-Comm), the team will dive deeper on some of these elements.
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How long do projects typically last?
A typical Bain project (case) lasts between one and six months. Usually, a FRWD project starts with a diagnostic, in which the FRWD team applies Bain depth and rigor by analyzing the client’s marketing performance, goes deep into the buying tools, analyses ways of working, marketing technology stack and measurement approach. As a result, the full potential of marketing driven growth is identified and sized, quick-wins and potential growth levers are identified and prioritized for testing and roll-out.
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Will I receive any training?
Your professional development is a priority and we want to help you develop as a professional and expert. When you start, you will go through an onboarding program that includes formal training sessions and shadowing opportunities in addition to our established ways of working and team norms. These include weekly development chats, regular coaching/project review meetings and other global trainings to ensure you develop the skills you need to accelerate your career.
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How do I get in touch with additional questions?
Have a question or want to share your CV, contact us at JoinFRWD@bain.com