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Video

Closing the customer-feedback loop at Charles Schwab

See how Schwab shifted its focus from customer transactions to relationships.

  • diciembre 18, 2009

Video

Closing the customer-feedback loop at Charles Schwab


Net Promoter SystemSM disciplines are at the core of a new focus on direct customer feedback that Charles Schwab & Company credits with turning around their business.

In this 8-minute video, Schwab managers and client-facing financial consultants explain how Schwab is applying the disciplines of Net Promoter System across all of its branch offices and call centers. They and Bain partner Rob Markey, leader of Bain's Customer Strategy & Marketing practice, describe how client feedback flows to the front line and how employees close the loop through follow-up calls. Employees use the insights they gain to elevate their personal performance, refine products and processes, and transform Schwab from a transaction-focused to relationship-focused company.

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